International Conference on Business

Communication, Marketing, and Management



Conference Info



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Call for Abstracts

The 2019 International Conference on Business Communication, Marketing, and Management (IC/BCMM) invites abstracts from researchers, academics, practitioners, and graduate students for peer review and, upon acceptance, for presentation at the conference. 

The conference maintains a multidisciplinary focus and welcomes presenters and attendees with expertise in business, management, marketing, advertising, public relations, media, mass communication, ethics, law, humanities, and social sciences.

Colleagues and graduate students seeking a stimulating opportunity to learn and share the latest research, best practices, theories, and insights in organizational behavior, performance, and leadership should attend.  The conference will also provide a venue for giving and receiving constructive feedback on research in progress.  Time for networking, peer-to-peer discussions, and exploring New Orleans will be planned as part of the conference.

Topics and Themes

  • Public Relations, Media Relations
  • Technology and Mass Communication
  • Consumer Psychology and Behavior
  • Ethics (Media, Marketing, Advertising, Business)
  • Persuasion and Motivation
  • Media Psychology
  • Communication Biases and Fallacies
  • Media Planning and Buying
  • Integrated Marketing Communication
  • Behavioral Economics
  • Choice Theory
  • Propaganda
  • Decision-Making and Decision Science
  • Competitor Analysis
  • Branding and Positioning
  • Market Research, Segmentation, Penetration
  • Social Media
  • Demographics and Psychographics
  • Niche Audiences (Millennials, Seniors, Children, Hispanics, etc.)
  • Setting/Measuring Goals and Objectives
  • Marketing Management
  • Media Law, Advertising/Marketing Law
  • Noise and Clutter
  • Share of Voice
  • Industry Trends and Challenges

Other topics will also be considered if they fit within the conference's themes of business, communication, marketing, and management.


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