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International Conference on Business

Communication, Marketing, and Management


 

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Keynote Speaker

Dr. Dale Hartley is a business psychologist and former CEO.  During his business career, Dr. Hartley's company marketed consulting services to military bases and federal agencies nationwide, winning contracts in 16 states and Puerto Rico.

With graduate degrees in mass communication, business, and psychology, Dr. Hartley draws from all three disciplines to teach undergraduate and graduate courses in advertising and marketing.  Having attained the rank of associate professor and division chair, his research interests include irrational consumer behavior, subconscious behavioral cues, and the psychology of manipulative or unethical persuasion.  He is a prolific author in both scholarly and general circulation publications. 

 

Dale Hartley,
PhD, MBA

Preliminary Conference Agenda
     
Day One

 

5:00 - 6:00 PM

6:00 - 6:45 PM

6:45 - 8:00  PM

Conference check-in

Meet and greet

Opening session; keynote speaker

 

Day Two

There will be short breaks throughout the day

7:00 - 8:00 AM

8:00 - 10:00 AM     

10:00 - 12:00 NOON

12:00 - 1:00 PM

1:00 - 2:00 PM

2:00 - 3:00 PM

3:00 - 4:00 PM

4:00 - 5:00 PM

Breakfast

Presentations in concurrent sessions

Presentations in concurrent sessions

Lunch

Presentations in concurrent sessions

Presentations in concurrent sessions

Presentations in concurrent sessions

Presentations in concurrent sessions

 

Day Three

There will be short breaks throughout the morning

7:00 - 8:00 AM

8:00 - 10:00 AM     

10:00 - 11:30 AM

11:30 - 12:00 NOON

Breakfast

Presentations in concurrent sessions

Presentations in concurrent sessions

Closing session; conference ends

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