Hartley is a business psychologist and former CEO.
During his business career, Dr. Hartley's company
marketed consulting services to military bases and
federal agencies nationwide, winning contracts in 16
states and Puerto Rico.
degrees in mass communication, business, and psychology,
Dr. Hartley draws from all three disciplines to teach
undergraduate and graduate courses in advertising and
marketing. Having attained the rank of
associate professor and division chair, his research
interests include irrational consumer behavior,
subconscious behavioral cues, and the psychology of
manipulative or unethical persuasion.
He is a prolific author in both scholarly and general